Nudge Theory

Answer this question in the quiz to reveal the explanation.

Answer this question in the quiz to reveal the explanation.

Answer this question in the quiz to reveal the explanation.

Answer this question in the quiz to reveal the explanation.

Answer this question in the quiz to reveal the explanation.

Answer this question in the quiz to reveal the explanation.

Answer this question in the quiz to reveal the explanation.

Answer this question in the quiz to reveal the explanation.

Answer this question in the quiz to reveal the explanation.

Answer this question in the quiz to reveal the explanation.

Question 1

Which behavioral economist and legal scholar authored the groundbreaking 2008 book 'Nudge'?

Question 2

In which year was Richard Thaler awarded the Nobel Memorial Prize in Economic Sciences for his work in behavioral economics?

Question 3

What political philosophy term did Thaler and Sunstein coin to describe nudging without forbidding any choices?

Question 4

What design role describes an organizer who structures the physical or digital environment in which people make decisions?

Question 5

What famous behavioral intervention by Thaler and Shlomo Benartzi dramatically increased corporate 401(k) retirement savings?

Question 6

What powerful behavioral nudge mechanism explains why automatic enrollment dramatically increases organ donation rates?

Question 7

What famous urinal fly etched into ceramics at Amsterdam Airport Schiphol reduced spillage by 80%?

Question 8

What official government unit was established in the UK in 2010 to apply behavioral science to public policy?

Question 9

What cognitive bias involves the human tendency to stick with the current state of affairs rather than making a change?

Question 10

What derogatory term describes manipulative or deceptive choice architecture designed to trick consumers into unintended actions?

Which behavioral economist and legal scholar authored the groundbreaking 2008 book 'Nudge'?